I was in New Look today, and across the store I spotted the most beautiful dress I have seen all year: skater style, black mesh with deep blue velvet roses, that shimmered in the light like an oil slick.
I had to have it.
I went through the rack and picked out the biggest size they had in stock, a 12, knowing it wouldn’t fit well but would give me an idea of whether I liked it.
Into the changing rooms, and I didn’t just like it. I completely loved it. But I was right; I needed a size 14. So I gave the-most-beautiful-dress-in-the-world back and decided to order the right size online when I got chance.
Skip forward a few hours and I’m shouting at my laptop in disbelief.
They don’t make the-most-beautiful-dress-in-the-world in my size. In fact, they only make it in size 8, 10, and 12.
Three different sizes. When people exist from size 6 to 26 and beyond, New Look have decided to stock an item of clothing in only three different sizes. All of which are below the average female dress size in the UK (16, if you’re wondering).
So there’s £30 they’ve missed out on because I can’t buy that dress. Multiply that by the thousands and thousands of women who are also not size 8, 10, or 12 and there’s a bucketload of money they’ve lost.
It’s kind of frightening that fat-shaming is so pervasive that companies are willing to lose business by contributing to it.
But here’s the thing. Even after a mini-meltdown in the changing rooms (post about that coming up later), I’m not bursting into tears and hating my body for not fitting this dress.
I am raging that New Look dare to think my size-14 body isn’t worthy of it.
Their message is loud and clear: only small bodies deserve the-most-beautiful-dress-in-the-world.
So I’m going to send them a message back, telling them that I deserve every beautiful thing they sell, and so does every body. That fat-shaming is not even a little bit okay. That their dress, although it may be the-most-beautiful-dress-in-the-world, is contributing to fat-shaming. And that this kind of message needs to stop. Right now.